Impressions Outside Linear Reach
Avg. Increase in DMAs Covered
DMAs Available for Local Sales Reps
Until recently, station groups have been limited to advertising in markets where they had a physical presence. Commercials were aimed at audiences within their footprint, based on content and time.
Even the largest station groups face geographic boundaries with the linear TV model, limiting the markets they can cover—and their revenue potential. Some of MadHive’s larger broadcast clients could only cover between 9% and 35% of the nation with linear TV, and some had no presence in the top 10 most desired DMAs at all.
But advertisers want more reach.
OTT expands the ability of local TV stations to advertise nationally—and Madhive’s simple-to-use and customizable software makes it easy for broadcasters to adapt to selling digital advertising with 100% US coverage.
Most DSPs come with lots of bells and whistles that make it confusing for those that are new to trading programmatic advertising.
Madhive’s UI is intentionally simple (some station groups have learned it in less than a day). This makes it easy for broadcast leaders to train their teams effectively, so that they can go out into the market and sell more advertising.
Madhive’s dynamic API functionality allows clients to retrieve or send vast quantities of tailored data freely in and out of the platform. This makes it easy to integrate with a station group’s OMS or other proprietary software that is integral to workflow.
Madhive supplies station groups with marketing materials that make it easier for local stations to educate advertisers on the benefits of OTT. In addition to presentations and decks, they receive white glove service from our customer service team, which is highly trained in both programmatic advertising and linear buying.
The Madhive CTV platform enabled local stations to serve brands on a national scale—and deliver impressions to any local advertisers across the country.
Madhive gives local advertisers a chance to compete against the biggest brands in the streaming advertising game—and helps local stations stay modern and competitive. Don’t wait any longer to get into OTT.
