OVERVIEW

MadHive, Inc. (“We,” “Madhive,” the “Company”) is a Delaware corporation with its principal place of business located at 225 Broadway, 11th Floor, New York, NY 10007 (United States). Madhive offers a fully integrated enterprise software platform for brands, advertisers, agencies, publishers, and technology companies to manage digital advertising campaigns. This Privacy Statement covers data that the Company collects, uses, shares, and retains from our website located at https://www.madhive.com/ (the “Website”), via our advertising platform (the “Platform”) and the services we provide in connection with the Platform (the “Services”). This policy also covers the information we process from customers and prospective customers (collectively, our “Customers”), partners and vendors pursuant to running our business. Our Website is directed at our Customers which are generally businesses.

WHAT INFORMATION WE COLLECT

We collect two types of personal information via our Website, the Platform, and the Services: Identifiable personal information, and pseudonymous personal information. Identifiable personal information is information that may be used to identify an individual and includes email addresses, telephone numbers or postal addresses. Pseudonymous personal information is information that does not enable us to identify anyone but may help us recognize a particular browser or device over time. Both identifiable personal information and pseudonymous personal information are considered personal data and/or personal information in many places. We believe that maintaining the distinction between what we consider “directly identifiable” and what we consider “pseudonymous” is helpful in describing our privacy practices but recognize that some privacy laws do not distinguish between the two types of data.

[.u]When You Visit Our Website:[.u]

When you visit our Website, we will collect information that you directly provide us. This information may include:

• your first and last name
• email address
• phone number
• resume (e.g., from job applicants)

We may collect this information when you create an account with the Company; communicate with the Company via e-mail, the Company’s Contact page, or any other method; or when you provide us with information in connection with seeking employment with the Company. We generally use this information only for the reason it was provided. However, we may also utilize information you provide through the Company’s Contact page to deliver to you Madhive marketing materials or serve you with Madhive ads.  

We also [.u]automatically[.u] collect information when you visit our Website. This information may include:

• IP address
• mobile device ID
• browser type and language
• access times
• pages visited
• referring website addresses

We use this information to help us maintain the Website, to ensure the security of the Website, and to help us better understand who is visiting the Website.

[.u]Cookies and other Tracking Technologies – Ad Choices[.u]: Madhive uses cookies or similar technologies to analyze trends, administer the Website, and track users’ movements around the Website. Users can control the use of cookies at the individual browser level. For more information about cookies, please visit: http://www.allaboutcookies.org/cookies/.

We enable third parties operating on our Website to place pixels that place cookies and collect pseudonymous personal information from visitors to our Website and which may be deemed a sale of personal information in California and other places to the extent that is used for marketing and advertising purposes. If so, we provide notice of these practices when you first visit our site and provide the appropriate choice mechanism as required by law. We may use the pseudonymous information collected on this Website to target ads on other digital properties. This practice is sometimes called interest-based advertising. For more information and to understand the choices available to you, please visit https://youradchoices.com/control. You may control the use of cookies via your browser settings. You may also opt-out from Madhive’s sale or sharing of this information via the OneTrust cookie setting Icon.

For more information about how to opt-out of the Madhive Platform and Services, please scroll down to the “Your Choices” section.

[.u]In Connection with the Platform and Services We Provide[.u]: We collect information about consumers, devices, and ads in connection with the Services we provide to customers. This information includes:

• IP addresses
• device IDs (e.g. mobile device IDs, CTV device IDs)
• user agent strings
• interest information stored and/or used on the Platform by partners and Customers
• information regarding a user’s interaction with a Customer’s digital properties

We receive this information in several ways, including the following:

• [.u]Third-Party Data Providers[.u]:  We receive IP addresses, device IDs, aggregated segment data, imprecise location data, and household data from third-party data providers.
• [.u]Advertiser Customers[.u]: We may receive information, such as IP addresses, directly from our advertiser Customers or their agents. This information is often collected directly from our Customers’ websites, mobile Applications and other digital properties. Often, it is collected with pixels that place our cookies onto a desktop which enables us to find visitors to Customer websites as they visit other websites. Advertiser Customers and their agents may collect this information themselves, which we store as ad targeting profiles and use on their behalf.
• [.u]Media Supply Sources[.u]: The sources of Bid Request Data and Performance Data/Impression Data are media supply sources, such as publishers (i.e. organizations who operate digital properties) and supply side platforms (organizations who display ads on publisher’s digital properties.some text
  • Bid Requests: We receive certain pseudonymous information from media supply sources in the form of bid requests. Bid requests are sets of information that describe an ad space that is available to be filled. Our Platform is designed to help manage this process in order to help our Customers run their campaigns. We get these requests from the “supply” side of the advertising ecosystem, meaning websites, apps, smart TVs, and others, as well as their agents. We may receive IP addresses and device IDs, as well as information about the advertiser and ad space, through the bid request.
  • Performance Data: We may also receive performance data from publishers regarding the advertisements that are shown on their digital properties. In connection with that performance data, we may receive certain user information, including user agent strings, device IDs, mobile device advertising identifiers, and IP addresses. Purveyors of connected tv devices and apps can send us information about the video content viewed on the device or app.
• [.u]Cookies and Pixels[.u]: Cookies and web pixels, which may be placed on our Website or on our partners’ websites, allow us to recognize web browsers across sites and over time, and to understand how users interact with our or our Customers’ digital properties. We receive certain types of information, such as IP addresses, device IDs, mobile device advertising identifiers, or user agent strings from these cookies or pixels. When we collect information for the purpose of the delivery of personalized ads, it may lead to profiling.
• [.u]Mobile Software Development Kits (“SDKs”)[.u]: Mobile SDKs contain code that some of our partners place on their mobile apps. This enables our partners to send us data about the mobile app in association with the mobile device ID, including imprecise location data.

PROVIDING YOUR PERSONAL DATA TO OTHERS

We may share your personal data with third parties in the ways described in this Privacy Statement:

[.u]Madhive Individuals and Third-Party Advisors[.u]: Madhive officers, directors, employees, and agents may be given access to your personal data insofar as reasonably necessary for the purposes set out in this Privacy Statement. We may disclose your personal data to our third-party professional advisers insofar as reasonably necessary for the purposes of managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims, whether in court proceedings, ADR, or in an administrative or out-of-court procedure.

[.u]Acquiring Company or Companies[.u]: If the ownership of the Company or an affiliate or their respective assets changes as a result of a merger, acquisition, sale of assets, or in the unlikely event of a bankruptcy, information may be transferred to another company. The acquiring companies may only use information in accordance with this Privacy Statement.

[.u]Vendors, Contractors and Service Providers[.u]: Madhive does not rent, sell or share identifiable personal information with non-affiliated third parties without consent. The company may, however, share data with trusted third-party service providers and contractors who provide certain services for us  The services provided by these third-party service providers and contractors include: (a) cloud computer, data storage and file storage providers, (b) email marketing providers, (c) website and b2b sales analytics providers, (d) customer relationship management, contact database vendors, data hygiene vendors, survey vendors and project management software providers, (e) customer billing systems vendors, (f) login authentication providers to ensure that the logins to our systems are working efficiently, (g) outsourced computer programmers helping ensure our systems are operating properly, (h) auditing, debugging and security vendors, (i) subcontractors that detect and prevent fake traffic and/or fraud  and (j) vendors that otherwise help us deliver our Services. These agents work on our behalf and use data only as directed by us under written agreements which outline how they may use such data and require that such third party agents provide at least the same level of privacy protection as we do.

[.u]Customers[.u]: Madhive may also provide data from our Platform to our Customers in connection with providing them with our Services and products.  We may provide Customers with: a) certain pseudonymous identifiers regarding their campaigns to enable those Customers to conduct their own measurement or attribution related to the performance of their ads, (b) pixel data; (iii) bid request data; (iv) performance data; (v) and certain third party data. Our sharing of this data may constitute of sale of personal information in some states. Madhive may also share aggregate data with our Customers about their campaigns.

[.u]Courts and Other Third Parties in Response to Legal Requests[.u]: Madhive may disclose information if the information is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena);

[.u]Law Enforcement and Third Party Partners[.u]: Madhive may disclose information that is relevant to a crime that has been or is being committed; if an emergency exists that poses a threat to your safety or the safety of another person; or it is necessary to protect the rights or property of the Company or the Company’s employees.

DATA RETENTION

The Company maintains certain data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data. Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes. We may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

SECURITY

The Company takes security of your data seriously and has implemented and maintains reasonable technological, physical, administrative, and electronic safeguards, to prevent unauthorized access to, loss, misuse, or alteration of the information collected through our website, your interactions with us, or through our Services.

U.S. DATA SUBJECTS

Certain U.S. states (e.g., California, Virginia, Colorado and Connecticut, and others) provide additional privacy protections for their data subjects under applicable law, including: (a) the right to see what data we have about you, (i.e., the right to know); (b) the right to delete the data we have about you, (i.e., the right to delete); (c) the right to correct the data we have about you, and; (d) the right to opt-out of the sale/share of data about you (i.e., the right to opt-out from sales/sharing of your information) or the right to opt-out of targeted advertising and/or profiling . Most of these rights are also applicable to the pseudonymous personal information collected about your computer or device by the Platform and Services. We do not discriminate against you if you exercise any of the above rights. Moreover, we may not be able to honor a right if doing so would violate applicable law.

You may access those rights with respect to Madhive by sending us an email to compliance@madhive.com or by calling our California privacy help line at 1-866-467-8688 (Service Code: 1803) As a California data subject, if you make a subject access request as set out in this policy, you are entitled to see and delete the personal information that we have about you. We will confirm your request within 10 days and make a good faith attempt to fulfill your request within 45 days unless applicable law provides that we do so more quickly.

In the last 12 months, we have “sold” personal information (as defined by the CCPA), including: (a) certain pseudonymous identifiers collected as part of our Services, including IP address, to our Customers to conduct their own measurement or attribution related to the performance of their ad campaigns, (b) via the third-parties operating on our Website.

YOUR CHOICES

[.u]Email Opt-Out[.u]: If you do not wish to receive emails about special offers and other promotions from us, click the unsubscribe link located in our emails.

[.u]Opt-Out of Sale/Sharing, Targeted Advertising, and Profiling via the Platform[.u]: To opt out of sale/sharing, targeted adverting, and profiling via the Platform, please click here. By opting out via this method, Madhive will attempt to collect the IP address of the computer or device that you are currently using and add it to our suppression list. Please note that you may need to renew your choice if you use a different computer or device, or if you connect to the Internet via a different IP address.

[.u]Opt out of the Sale/Sharing of Information collected when you visit our Website[.u]:  We may use the pseudonymous information collected on this Website to target ads on other digital properties. This practice is sometimes called interest-based advertising. For more information and to understand the choices available to you, please visit https://youradchoices.com/control. You may control the use of cookies via your browser settings. You may also opt-out from Madhive’s sale or sharing of this information via the OneTrust cookie settings icon.

[.u]Opt-Out from our direct marketing[.u]: If you do not wish to receive other marketing materials from us and/or if you do not want us to sell/share your identifiable personal data with other entities as stated in this Privacy Statement, please provide us with your exact name and address and advise us that you wish to opt-out for information sharing or receiving information from us or both as the case may be. Please note that de-identified and aggregate data may still be shared, but it will not be identified or identifiable to you. Please direct your opt-out request to the following contacts:

MadHive, Inc. 225 Broadway, 11th Floor New York, NY 10007 (United States) Attention: Privacy Officer (compliance@Madhive.com)

If you do not consent to the way in which we may use your personal data, please do not submit any personal data to us. Please note that if you do not provide us with certain personal data the Company may be unable to provide you with its services, or those services may not be as good as they otherwise could be.

PRIVACY OF CHILDREN

We recognize the importance of children’s safety and privacy. Our Website, Platform and our Services are not designed to attract children and are not intended for use by any children under the age of 16. We do not request or knowingly collect any personal data from children under the age of 16. To the extent permitted by applicable legislation, we decline any responsibility regarding any activities that may be collected by children without the permission of their parents or legal guardians. If you have any reason to believe that we have any information from or about a child under 16, please contact us at compliance@Madhive.com.

CHANGES TO OUR POLICIES

We may revise this Privacy Statement at any time. However, if we make material changes, we will provide you notice of the changes by email or a banner on our Website.

CONTACT US

You may contact us regarding privacy. Email: compliance@madhive.com

Postal Address: MadHive, Inc. 225 Broadway, 11th Floor, New York, NY 10007 (United States) Attention: Privacy Officer

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