Measure

Reporting you can trust

delivery

Real time delivery metrics

Analyze delivery data by publishers, dayparts, geos, and more. Track pacing throughout the campaign.

ott & linear overlap

Compare linear and CTV

Track linear ad exposure to show the incremental reach of households that were exclusively hit with your CTV campaign.

pixel counts

Track website behavior

Add the Madhive pixel to your client’s site to see visitor behavior such as page visits, consumer journey, and conversions.

generate reports

Share results

Access data feeds that can be pulled into your own reporting to share with clients. Mix data with other channels within your own reporting to create an omnichannel overview.

Metrics that show business impact

Show in-store influence

Connect the dots between your campaign and in-store visits and purchases, with foot traffic and offline attribution reports.

Measure brand lift

Uncover insights about brand awareness, ad recall, and consideration, as well as creative and competitor impact.

Track app engagement

Analyze behavior within advertiser apps after viewing your ad. Track downloads, opens, and more post-install activities.

Refine and strategize

Target engaged viewers

Create high-intent audiences based on site behavior or creative exposure that you can use for retargeting strategies.

Find your sweet spot

Refine how you saturate your message with data that shows the most effective frequency for your campaign.

Optimize your settings

View conversions for any audience, creative, location, or daypart to hone in on what works best for your campaign, and adjust at any time in-flight.

“Madhive allows you to look at the data under a microscope, to identify what’s working and what’s not across specific touch points such as device, daypart, or even the logic that comes in audience building.”

Brandon Notheis

OTT Media Buyer, Lifebrands