New York, NY (November 10, 2021) — Madhive, the enterprise software platform that powers modern media, today announced that Craig Berlingo has joined the team as Chief Product Officer. In this role, Berlingo will lead product strategy and development for Madhive's suite of customizable ad tech software, which has seen rapid adoption with major broadcasters and DTC brands, fueling over 100% YOY revenue growth.
“There's no question that advertising has reached an inflection point," said Adam Helfgott, CEO at Madhive. "New policies from tech giants, a shifting regulatory environment, and the fragmentation of consumer attention across more devices and channels than ever are causing the entire industry to rethink how we target and measure advertising. Craig's experience building billion dollar ad tech businesses will allow us to further accelerate our rapid growth trajectory as we push the industry forward.”
Madhive got its start helping the nation’s largest broadcasters transition to streaming. The company’s infrastructure-as-a-service offering currently powers local OTT reach extension for major broadcasters including Fox. The full-stack solution provides customizable tools to manage the entire campaign lifecycle, from the industry’s most accurate audience forecasting and targeting to cross-screen attribution against its proprietary OTT-first device graph. This holistic approach has led to adoption with agencies and DTC brands aiming to target more precise audiences beyond social media.
“Madhive has established itself as a leader in digital TV, with its end-to-end platform now powering efforts for both broadcasters and brands,” said Berlingo “I’m looking forward to joining the team at this exciting time in the company’s growth, as we continue to scale the software that further simplifies how media is bought, sold, and measured across all devices and screens.”
Prior to joining Madhive, Berlingo recently served as Head of Product at Telaria, where he grew the video exchange business from zero to $300+ million per year in gross revenue and oversaw the platform’s adoption by top tier publishers and partners such as Hulu, Sling, A&E, Cheddar, Pluto.tv, Adobe, Google, and The Trade Desk.
About Madhive
Madhive is an enterprise software company that powers modern media. Madhive's advertising suite provides tools for audience forecasting, precision targeting and activation, and cross-screen attribution against its proprietary OTT-first device graph. Customers include advertisers that leverage Madhive's next-generation cryptography to prevent fraud and increase margins, and broadcast giants that leverage the platform to power their digital TV offerings.
