New York, NY (January 11, 2023) — Madhive, the leading technology company engineered for modern TV advertising, today announces that Kristin Wnuk has joined the company as Senior Vice President of Sales.
In this new position, Kristin will build on Madhive’s success powering streaming campaigns for local broadcasters and advertisers, continuing to drive adoption of the company's all-inclusive infrastructure solution for modern TV advertising. Kristin will also provide an entry point for national brands and adtech companies to leverage Madhive’s enterprise streaming TV infrastructure to execute local campaigns at national scale.
Prior to joining Madhive, Kristin launched the local advertising sales departments at both Roku and Hulu. Previously, Kristin worked on agency and business development at both the Tribune Company and Katz Media Group. Kristin’s experience building go-to-market strategies across leading broadcast, media, and advertising technology companies will help drive efficiency for Madhive’s clients and the overall industry.
“The growth of streaming TV presents advertisers with unique challenges and opportunities, and Madhive is helping clients succeed in this new era of television.” said Wnuk. “I am honored to join the team to continue the company’s growth and expand on its success in local markets to equip new streaming TV buyers with a programmatic solution built specifically for streaming advertising.”
In recent years, Madhive has seen massive adoption with local broadcasters such as Fox, Scripps, and TEGNA, which leverage its full-stack programmatic infrastructure to power planning, activation, optimization, and measurement of streaming efforts. This success led one local broadcast client to see 600% revenue growth YoY and a 3x increase in local advertisers serving ads through their platform.
“While many platforms are focused on point solutions, Madhive’s proven leadership is driven by our full-stack streaming advertising infrastructure that can be customized and configured to advertisers’ needs,” said Adam Helfgott, Founder & CEO at Madhive. "Kristin's industry expertise will be invaluable as we continue our hyper-growth by helping national brands value local, hi-fidelity CTV advertising differently, moving beyond the commoditization of high value streaming inventory.”
About Madhive
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA's Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns.
